Acting responsibly has been ingrained in our values since 1895 Sustainability

Our founder, Daniel Swarovski, established principles of fairness for communities and the environment that still guide our business today. We understand that Swarovski’s ongoing success depends on our continued respect for Daniel’s principles.​ They help us consider our responsibilities in terms of generations, not just quarters, and they provide a platform towards our goal of sustainable leadership.​ 

Our Vision

Our Commitments

Our strengthened sustainability strategy marks a new starting point, not the finish line.​ The below focus areas and commitments are only the start of our collective journey to confront our planet’s most pressing issues.

Awarded Green Event-Location

For almost 30 years now, the Austrian Ecolabel has been respected as a guarantee of environmental and climate protection credentials and has served as a reliable guide to eco-friendly buying for all Austrian consumers. Swarovski Kristallwelten have received the Austrian Ecolabel and therefore we are proud of being a sustainable Tyrolean event location. Our "Green Events" are characterized above all by increased energy efficiency, waste avoidance and environmentally friendly arrival and departure of guests. Regional value creation and social responsibility are also important.

Green Location
E-gilling station

E-filling stations

The E-filling stations at Swarovski Kristallwelten are available free of charge to guests with electric cars, electric scooters or e-bikes during their visit to the Giant. As part of its self-imposed sustainable energy policy, Swarovski has recognized the benefits and importance of electric motorization and  provides 10 stations for electric cars and 20 stations for single-track electric vehicles.

Our "natural lawn mower"

Lawn mowers chop not only grass, but at the same time insects and other small animals, whose natural habitat are such meadows. The sheep eat much slower, so the insects can escape. In addition, the sheep do not mow the green areas as "cleanly" as a machine . Thus, the insects still have enough habitat after grazing. It is precisely this feeding behavior that also promotes plant biodiversity.

Schaf im Garten

Partnership with Swarovski Waterschool

For many years now, we incorporate Waterschool contents and programs to our activities & events. The major focus is on water education, access to safe water and access to sanitation facilities.

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Prologue III

Taking inspiration from water as a precious resource, the Swedish-British designer duo Patrik Fredrikson and Ian Stallard reinterpreted their existing work Prologue and decorated it with 8,000 blue shade crystals to celebrate the 15th anniversary of the Swarovski Waterschool project. Depending on the position of the sun, the crystals refract and reflect daylight, energizing their surroundings. Prologue III is simple in its imitation but complex in its endless nuances, embodying literal and metaphysical associations. The circle stands for the beginning and the end –a cycle of infinite potential.



Responsible Business

In a year of substantial change for our company, we have woven sustainability into the fabric of our business. To turn our dreams into reality, we require every unique individual of our organization.

"We can only create great things by working together."

Daniel Swarovski (1862 - 1956)