The world’s first SWAROVSKI OPTIK Store is an invitation to experience the brand first-hand. Discover the complete range of binoculars, spotting scopes, and accessories, as well as the brand’s own gear collection. Get expert advice and try out the latest generation of premium long-range optics.

Here, you can truly feel the love of nature – materials such as clay, stone, and wood bring the natural world inside, the roof is covered with lush greenery, and the large glass frontage opens up amazing views of Tyrolean mountain landscapes.