Dazzling Shopping Experiences

Experience the Swarovski Kristallwelten Stores


The Swarovski Kristallwelten Store in Wattens has brought together sparkling shopping experiences and spectacular art installations for more than 25 years now, embedded in the Swarovski Crystal Worlds, one of the well-known tourist attraction of Tyrol.

The Swarovski Kristallwelten Stores in Wattens, Innsbruck and Vienna will delight you with their uniqueness and the widest range of products worldwide, as they bring together numerous Swarovski product lines.

New shopping experience in the 1st Swarovski Optik Store worldwide SWAROVSKI OPTIK Store


Welcome Nature Lovers to the first SWAROVSKI OPTIK Store

binoculars, spotting scopes, and accessories

The world’s first SWAROVSKI OPTIK Store is an invitation to experience the brand first-hand. Discover the complete range of binoculars, spotting scopes, and accessories, as well as the brand’s own gear collection. Get expert advice and try out the latest generation of premium long-range optics.

Here, you can truly feel the love of nature – materials such as clay, stone, and wood bring the natural world inside, the roof is covered with lush greenery, and the large glass frontage opens up amazing views of Tyrolean mountain landscapes.

Since 1949, SWAROVSKI OPTIK, headquartered in Absam, Tyrol, develops and manufactures high precision long-range optical instruments. The aim is to bring people closer to the preciousness of the moment and inspire them to love and care for nature.

#seetheunseen #fortheloveofnature

We are looking forward to your visit!

SWAROVSKI OPTIK Store Geschäftsflächen

Crystal Metamorphosis

Unlock the wonders of the imagination and our unmistakable savoir-faire.


Instant Wonder

Swarovski comes alive with the unveiling of 28 Instant Wonder stores in key global markets.

What began with Milan’s Galleria store, the Parisian debut , and the New York City unveilings has led to a much-anticipated opening at Swarovski Crystal Worlds in Wattens.  

The Instant Wonder Store in Swarovski Crystal Worlds shines in bright yellow amid the monochrome surroundings of the existing Store. 

Designed to reflect the brand’s campaign and new visual identity, guests will be welcomed into a sensorial retail space enhanced by vibrant colors, textures, and innovative materials that work together to encourage curiosity and self-expression. 

More about the new Swarovski brand identity is revealed on the three art spaces of the Swarovski Kristallwelten Store.

Instant Wonder Store in Wattens
© by Alessandro Saletta DSL Studio

Practical Information for the Store

  • All prices are listed in euro and include 20 percent value added tax. Payment is accepted in all common currencies, with credit/debit cards as well as travelers checks.

  • Citizens of non-EU states receive tax-free shopping forms for all purchases over 75 euros. Forms can be collected from the cash register. These forms must be stamped by the customs authorities before you leave the EU.

  • We can arrange for the shipment of your purchases. In this case, we deduct value added tax directly for citizens of non-EU states. Insurance and transport costs are added to the price. Import duties may be levied by the customs authorities in your particular state.

  • Our trained and multilingual retail personnel will be pleased to advise you at any time. 

Crystal bar in the store


Store architecture and art spaces
Art in the Store

Exclusive experience for SCS-members
VIP Lounge