Real Shopping Experiences

The Store in Wattens

Experience the Swarovski Kristallwelten Stores

The Swarovski Kristallwelten Store in Wattens has brought together sparkling shopping experiences and spectacular art installations for more than 25 years now, embedded in the Swarovski Crystal Worlds, one of the well-known tourist attraction of Tyrol.

The Swarovski Kristallwelten Stores in Wattens, Innsbruck and Vienna will delight you with their uniqueness and the widest range of products worldwide, as they bring together numerous Swarovski product lines.

Unwrap the magic of the holidays
Open the Wonder

Instant Wonder - A Feast for the Senses

Swarovski comes alive with the unveiling of 28 Instant Wonder stores in key global markets.

What began with Milan’s Galleria store, the Parisian debut , and the New York City unveilings has led to a much-anticipated opening at Swarovski Crystal Worlds in Wattens.  

The Instant Wonder Store in Swarovski Crystal Worlds shines in bright yellow amid the monochrome surroundings of the existing Store. 

Designed to reflect the brand’s campaign and new visual identity, guests will be welcomed into a sensorial retail space enhanced by vibrant colors, textures, and innovative materials that work together to encourage curiosity and self-expression. 


More about the new Swarovski brand identity is revealed on the three art spaces of the Swarovski Kristallwelten Store.

Instant Wonder Store in Wattens
© by Alessandro Saletta DSL Studio

Practical Information for the Store

  • All prices are listed in euro and include 20 percent value added tax. Payment is accepted in all common currencies, with credit/debit cards as well as travelers checks.

  • Citizens of non-EU states receive tax-free shopping forms for all purchases over 75 euros. Forms can be collected from the cash register. These forms must be stamped by the customs authorities before you leave the EU.

  • We can arrange for the shipment of your purchases. In this case, we deduct value added tax directly for citizens of non-EU states. Insurance and transport costs are added to the price. Import duties may be levied by the customs authorities in your particular state.

  • Our trained and multilingual retail personnel will be pleased to advise you at any time. 

Crystal bar in the store

The Crystal Bar in the Store invites guests to linger as the sparkling experience inside Swarovski Crystal Worlds comes to an end.

Before visitors enter the spacious garden, we offer hot and cold drinks there from 10:00 to 16:00 along with snacks or delicious sweets if you need a little treat

Kristallbar am Ausgang des Stores

Store architecture and art spaces
Art in the Store

Exclusive experience for SCS-members
VIP Lounge