Ariana Grande in the Swarovski Idyllia collection — glamorous portrait with colorful jewelry: necklaces, rings, bracelets and earrings in floral designs.Ariana Grande in the Swarovski Idyllia collection — glamorous portrait with colorful jewelry: necklaces, rings, bracelets and earrings in floral designs.
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Make your own magic with spellbinding pieces from our new collection. The only limit is your imagination.

Timeless Meets Modern
Model wears sparkling jewelry from the Swarovski Vienna Collection — eye-catching earrings, necklaces and brooches with crystal details, presented against a green background with the Swarovski logo.
Swarovski swan shaped pendant made from sparkling crystals — part of the Vienna Collection.

The Vienna Collection

Inspired by the Swarovski Swan’s singular majesty, The Vienna Collection crystallizes 130 years of joy, creativity, and savoir-faire. An abstract interpretation of our House emblem, architectural feather-like forms balance kinetic energy with extraordinary grace and beauty.

Discover the entire collection and selected highlights in our Swarovski Kristallwelten Stores Wattens, Innsbruck, and Wien.

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Herbst / Winter 2025
Ariana Grande in the Swarovski Gema Collection — Luxurious Portrait with Sparkling Gold-Colored Necklaces, Ear and Arm Jewelry
Gold-colored pendant with sparkling crystals in shades of yellow and amber from the Swarovski Gema collection.
Sparkling necklace in gold and amber tones with crystals from the Swarovski Gema collection.

Gema Collection

Discover a world where magic and logic collide, where the transformative power of crystal shines and joyful self-expression brings style fantasies to life. Starring pop icon and Global Brand Ambassador Ariana Grande.

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Millenia Collection

A timeless Swarovski style, Millenia injects refinement into every wardrobe. Discover jewelry in a bold mix of cuts and colors, along with a striking range of other products inspired by the family.
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Ariana Grande x Swarovski Capsule Collection

Modern, timeless, and ultra-glamorous, this co-created collection merges extravagant joy with pure star power. Explore the new collection and selected highlight pieces now at our Swarovski Kristallwelten Stores Wattens, Innsbruck and Wien.
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Swarovski Creators Lab
Ikonische Designs und Accessoires globaler Marken, mit funkelnden Swarovski Kristallen besetzt, hängen kunstvoll arrangiert an goldenen Schnüren. Zu entdecken in den Swarovski Kristallwelten Stores.

130 Years of Joy

Welcome to the Swarovski Creators Lab. Here, we’re dreaming up uniquely collectible, limited-release items, created in collaboration with esteemed brands worldwide. Discover the collection now in our Swarovski Kristallwelten Stores Wattens, Innsbruck and Wien. In celebration of our 130th anniversary, seven global brands will enter our world of crystal innovation to make their iconic designs shine. Spearheaded by Global Creative Director, Giovanna Engelbert, the Swarovski Creators Lab is a collaborative space and catalyst for creativity. Transforming pop luxury items into light-filled limited-editions, each piece of this collection pays homage to our infinite savoir-faire while highlighting the transformative power of crystal.
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SWAROVSKI KRISTALLWELTEN STORES

Wattens

Kristallweltenstraße 1
6112 Wattens,
Austria
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Innsbruck

Herzog-Friedrich-Straße 39
6020 Innsbruck,
Austria
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Wien

Kärntner Straße 24
1010 Wien
Austria
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