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Explore Swarovski’s exceptional savoir-faire. Experience how our radiant collections make you shine bright, discover products tailored to your personal sense of self-expression, or find the perfect gift.

Our Crystal Experts provide personalized advice at Swarovski Kristallwelten Stores Wattens, Innsbruck and Wien. Appointments are limited.

Global Brand Ambassador Ariana Grande steps into the spotlight of a modern musical debut for the holidays. Join our leading lady in Swarovski’s 2026 grand finale: a series of acts that blur the line between drama, glamour, and action. Co-starring our Millenia, Una, Mesmera, and Vienna collections, it’s time to take center stage.

Designed to move with you like a second skin, Swarovski Classica effortlessly flows from day to night with quiet confidence. As worn by Global Brand Ambassador, Ariana Grande, the collection takes inspiration from the organic beauty of the calla lily and is defined by fluid lines and balanced geometry. Crafted from sterling silver from recycled sources – with designs also available in an 18K gold finish - each piece radiates sophistication with considered Swarovski Zirconia accents.

Something shining this way comes. Celebrate the joy of the shivers with Halloween-inspired treats that don’t miss a trick. From Kris Bear channeling his inner sorcerer to a harvest mouse proudly displaying his bounty, choose crystallized characters to add a sweet and spooky touch to home and hearth.

Created in collaboration with acclaimed illustrator Hiro Kamigaki, and his studio IC4DESIGN, The Quest for Light captures the magic of Swarovski with shining imagination. Narrating the battle between light and darkness, the book takes readers on a seek-and-find journey from Swarovski’s home in Wattens, Austria to global destinations in search of the four great crystals of the world – Trust, Love, Courage, and Creation. Immerse yourself in the compelling illustrated story, while exploring the curated selection of crystallized figurines that illuminate every page. A wondrous celebration of design for your own home - or a joyful gift for any Swarovski fan.

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The book is now available in both English and German at Swarovski Kristallwelten Stores in Wattens, Innsbruck, and Vienna.