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Person wearing a black turtleneck sweater with silver-colored Swarovski jewelry on arms and neck against a grey background.Person wearing a black turtleneck sweater with silver-colored Swarovski jewelry on arms and neck against a grey background.
Open today 9:00 to 19:00
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Explore Swarovski’s exceptional savoir-faire. Experience how our radiant collections make you shine bright, discover products tailored to your personal sense of self-expression, or find the perfect gift.

Our Crystal Experts provide personalized advice at Swarovski Kristallwelten Stores Wattens, Innsbruck and Wien. Appointments are limited.

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Everyday elegance, redefined
Silver-colored Swarovski Classica ring with sparkling crystals against a light background, next to the lettering “Introducing Classica Swarovski”.
Silver-colored Swarovski Classica ring with sparkling crystals against a light background, next to the lettering “Introducing Classica Swarovski”.

Swarovski Classica

Designed to move with you like a second skin, Swarovski Classica effortlessly flows from day to night with quiet confidence. As worn by Global Brand Ambassador, Ariana Grande, the collection takes inspiration from the organic beauty of the calla lily and is defined by fluid lines and balanced geometry. Crafted from sterling silver from recycled sources – with designs also available in an 18K gold finish - each piece radiates sophistication with considered Swarovski Zirconia accents.

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Summertime Charms

Pick and mix Swarovski Charms to bring your sunshine story to life. Choose from juicy fruits, buzzing bees, good luck charms, and more to add a jolt of joy to your everyday style.
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Ariana Grande x Swarovski Capsule Collection

Enter a fantasy garden filled with technicolor joy and pure poetic wonder. Taking inspiration from the natural world, the new Ariana Grande x Swarovski Capsule collection is a radiant choice for Summertime, highlighting the beauty of butterflies, dragonflies, and everlasting blooms.
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Make every coffee moment shine
Person in a pink outfit with jewelry holding a Nespresso coffee amidst stylized houses; pink capsules, milk, and cake complete the scene.

Nespresso x Swarovski

Step into a world of holiday magic with Nespresso x Swarovski. Featuring a selection of bold accessories and shining décor, this limited-edition collection elevates everyday coffee moments into ones of festive joy.

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Visit us on October 16, 2026, anytime between 9:00 and 20:00 at Swarovski Kristallwelten Store Wien and discover the new Nespresso x Swarovski Collection.

Here is what to expect:

Breakfast Experience | 9:00 to 12:00
Live music and delightful moments of indulgence

Afternoon Coffee | 12:00 to 17:00
Coffee Talk with a Nespresso Expert

Afterwork Moments | 17:00 to 20:00
Coffee cocktails accompanied by DJ sounds
MAKE IT MAGICAL
Swarovski crystal figurines with Halloween themes: a bear wearing a witch's hat and holding a pumpkin, and a bear with a lollipop, set against a violet night sky with a moon and clouds.
Swarovski crystal mouse with an orange pumpkin set against a violet night sky featuring a full moon, stars, and pink clouds in a Halloween theme.

Halloween

Something shining this way comes. Celebrate the joy of the shivers with Halloween-inspired treats that don’t miss a trick. From Kris Bear channeling his inner sorcerer to a harvest mouse proudly displaying his bounty, choose crystallized characters to add a sweet and spooky touch to home and hearth.

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New Now
Detailed illustration of a book cover “The Quest for Light” with colorful fantasy elements.
Opened hidden object book “The Quest for Light” with detailed, colorful fantasy elements in shades of pink.
Opened double page “The Quest for Light — World Map” with illustrated world map.

The Quest for Light

Created in collaboration with acclaimed illustrator Hiro Kamigaki, and his studio IC4DESIGN, The Quest for Light captures the magic of Swarovski with shining imagination. Narrating the battle between light and darkness, the book takes readers on a seek-and-find journey from Swarovski’s home in Wattens, Austria to global destinations in search of the four great crystals of the world – Trust, Love, Courage, and Creation. Immerse yourself in the compelling illustrated story, while exploring the curated selection of crystallized figurines that illuminate every page. A wondrous celebration of design for your own home - or a joyful gift for any Swarovski fan.

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The book is now available in both English and German at Swarovski Kristallwelten Stores in Wattens, Innsbruck, and Vienna.

SWAROVSKI KRISTALLWELTEN STORES

Wattens

Kristallweltenstraße 1
6112 Wattens,
Austria
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Innsbruck

Herzog-Friedrich-Straße 39
6020 Innsbruck,
Austria
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Wien

Kärntner Straße 24
1010 Wien
Austria
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