Store Concept

Visitors enter the Swarovski Kristallwelten Store through a multimedia entryway with a fascinating light and sound installation designed by the Norwegian architecture firm of Snøhetta.

The Store, conceived by general planners s_o_s architekten, is literally a landscape that winds around like the natural flow of a river. Spanned across this riparian landscape is the spectacular cupola, “The Starry Mosaic Sky,” resplendent in hand-finished, shiny, black mosaic tiles by Bisazza. Resting on elaborately decorated columns, it reminds the visitor of a glittering starry sky. Glowing white display cases and elements made from fine woods form the banks of the river landscape and targeted lighting creates a variety of spatial moods. 

The Store is one of the largest in the world, and features unparalleled design: thus, special sales furnishings and large display cases were designed exclusively for Swarovski Crystal Worlds. Glowing white display cases and elements made from fine woods form the banks and accompany the customer all the way to the exit. Intensified by targeted lighting, a variety of spatial moods come about. The large display cases allow changing collections and are thus integrated into the walls partitioning the space, so that they work like windows into the spaces that lie behind them.

Let Light Dance in Spirals


Optical light effects, biological processes, mathematical calculations, psychological impacts: The power of light has been scientifically explored and harnessed since antiquity. Likewise, artists have always been fascinated by the magic of light. Whether we observe the interplay of light and shadow in painting or colorful metaphors in literature, light is a source of inspiration.

Johann Wolfgang von Goethe delved into the topic of light in connection with psychological aspects. In his work 'Theory of Colors,' he first published his color wheel—a scientific theory on the perception of light and its aesthetic qualities, which found great resonance among his artistic contemporaries such as William Turner and Wassily Kandinsky, and was widely discussed in science.

On the occasion of Johann Wolfgang von Goethe's 275th birthday, Swarovski Crystal Worlds reinterpret his color wheel in the installation 'Let Light Dance in Spirals.' Precisely cut octagon crystals in the style of the Millenia jewelry family by Swarovski Global Creative Director Giovanna Engelbert reflect the light and make the color wheel shine. A homage to Goethe, one revolution at a time.

Masters of Light
#SwarovskiMillenia #Swarovski #Kristallwelten

The Globe

By Studio Job: Silver nickel plated poyester, Indian rosewook, Swarovski Crystal

Standing four meters tall, this cartographically accurate globe created by the artist duo Studio Job seems overwhelming and impenetrable. Symbolically, the scaled-down model of the earth represents victory and power, but also knowledge and learning, understanding, and hope.

The 1.000-kilogram sphere itself has a diameter of 175 centimeters and is adorned with half a million Swarovski crystals.

Installation of Melli Ink City of Glass