Real Shopping Experiences

Discover newness in all its forms. Welcome to Collection II.

Step into Swarovski’s Wonderlab, a world where magic and science collide, where exploration and self-expression become second nature, and everyone is invited to ignite their dreams.

Discover this beautiful installation by Susanne Rottenbacher. A water lily landscape, made up of 800.000 Swarovski stones, climbs the heights of the two-story space in the store.