Real Shopping Experiences

In the art display cases outside the newly refurbished Swarovski Kristallwelten Store Innsbruck, Marcel van Doorn invites viewers to dream a little, inspired by two wintry installations. 

Discover this beautiful installation by Susanne Rottenbacher. A water lily landscape, made up of 800,000 Swarovski crystals, climbs the heights of the two-story space in the store.

Show your sweet side and choose a piece of jewelry that says 'I love you'.