Swarovski’s new proprietary cut crafted from carefully selected laboratory grown diamonds.

At Swarovski Kristallwelten Store Wien a forest blooms right on Kärntner Straße, where Disney's Bambi plays among crystal flowers with butterflies.

Constant renewal, change, and innovation are some of Swarovski’s guiding principles: the 'Eclectic Panther' project is the realization of the fusion of creative minds within the company.