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Store Concept

Visitors enter the Swarovski Kristallwelten Store through a multimedia entryway with a fascinating light and sound installation designed by the Norwegian architecture firm of Snøhetta.

The Store, conceived by general planners s_o_s architekten, is literally a landscape that winds around like the natural flow of a river. Spanned across this riparian landscape is the spectacular cupola, “The Starry Mosaic Sky,” resplendent in hand-finished, shiny, black mosaic tiles by Bisazza. Resting on elaborately decorated columns, it reminds the visitor of a glittering starry sky. Glowing white display cases and elements made from fine woods form the banks of the river landscape and targeted lighting creates a variety of spatial moods. 

The Store is one of the largest in the world, and features unparalleled design: thus, special sales furnishings and large display cases were designed exclusively for Swarovski Crystal Worlds. Glowing white display cases and elements made from fine woods form the banks and accompany the customer all the way to the exit. Intensified by targeted lighting, a variety of spatial moods come about. The large display cases allow changing collections and are thus integrated into the walls partitioning the space, so that they work like windows into the spaces that lie behind them.

Art spaces

Salzburger Festspiele

Costumes of the Zauberflöte

At the art vitrines in the Swarovski Kristallwelten Store changing installations can be marveled at. 
Currently costumes of the Zauberflöte of Salzburger Festspiele 2018 are presented.


Half bear (Playful)

This half-bear, half-human figure creates a sense of wonder. Her tutu shimmers with a coating of tiny crystals, and also the bodice sparkles. Even the bear’s head exudes glamor, thanks to a sparkling layer of crystal dust. 


Papagena Girl (Unique)


This acrobat figure in her delicate hoop is particularly eye-catching. The corsage is a dusky pink and turquoise, coated with crystals. Her sparkling shoes are the perfect finishing touch for the whole design.


Stilt-walker (Avantgarde)

The stilt-walker is impressive enough even just by his height. The head and muscular upper body of this figure were sculpted and then coated with crystals. The pants are sparkling as well.

The costumes of the Zauberflöte by Wolfgang Amadeus Mozart, which could be seen on the stage of the Salzburg Festival for the first time in 2018, are not only a firework of costume-fantasy and quality but are also embellished with crystal all over. Jan Meier, head of the costume and mask workshop, created for us a new setting for these extraordinary ensembles, who will find a new stage in the Swarovski Crystal Worlds until the beginning of November.

Installation of Melli Ink City of Glass