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Store Concept

Visitors enter the Swarovski Kristallwelten Store through a multimedia entryway with a fascinating light and sound installation designed by the Norwegian architecture firm of Snøhetta.

The Store, conceived by general planners s_o_s architekten, is literally a landscape that winds around like the natural flow of a river. Spanned across this riparian landscape is the spectacular cupola, “The Starry Mosaic Sky,” resplendent in hand-finished, shiny, black mosaic tiles by Bisazza. Resting on elaborately decorated columns, it reminds the visitor of a glittering starry sky. Glowing white display cases and elements made from fine woods form the banks of the river landscape and targeted lighting creates a variety of spatial moods. 

The Store is one of the largest in the world, and features unparalleled design: thus, special sales furnishings and large display cases were designed exclusively for Swarovski Crystal Worlds. Glowing white display cases and elements made from fine woods form the banks and accompany the customer all the way to the exit. Intensified by targeted lighting, a variety of spatial moods come about. The large display cases allow changing collections and are thus integrated into the walls partitioning the space, so that they work like windows into the spaces that lie behind them.

Art spaces

Radiant Light by Rhea Thierstein

For the displays and windows of the Stores in Vienna, Wattens, and Innsbruck, Swarovski called in the celebrated British set designer Rhea Thierstein, whose creative expertise has resulted in a series of festive installations entitled “Radiant Light,” telling stories that tug at the heartstrings, and shining a special light on the emotional appeal of crystal in this darkest season of the year. The installations can be seen until February 2020.

More about the artist >> Rhea Thierstein



Installation of Melli Ink City of Glass