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Store Concept

Visitors enter the Swarovski Kristallwelten Store through a multimedia entryway with a fascinating light and sound installation designed by the Norwegian architecture firm of Snøhetta.

The Store, conceived by general planners s_o_s architekten, is literally a landscape that winds around like the natural flow of a river. Spanned across this riparian landscape is the spectacular cupola, “The Starry Mosaic Sky,” resplendent in hand-finished, shiny, black mosaic tiles by Bisazza. Resting on elaborately decorated columns, it reminds the visitor of a glittering starry sky. Glowing white display cases and elements made from fine woods form the banks of the river landscape and targeted lighting creates a variety of spatial moods. 

The Store is one of the largest in the world, and features unparalleled design: thus, special sales furnishings and large display cases were designed exclusively for Swarovski Crystal Worlds. Glowing white display cases and elements made from fine woods form the banks and accompany the customer all the way to the exit. Intensified by targeted lighting, a variety of spatial moods come about. The large display cases allow changing collections and are thus integrated into the walls partitioning the space, so that they work like windows into the spaces that lie behind them.

Installation of Melli Ink City of Glass

Art spaces

Northern Lights By Susanne Bisovsky

As of November 5, 2018, the art space at the Swarovski Kristallwelten Store Wattens is under the sign of the Northern Lights and this spectacular natural phenomenon. Designer Susanne Bisovsky transposes this mystical atmosphere into avant-garde fashion designs, set against a winter backdrop. Her fairy-tale installations come to life with the glittery brilliance of a million and half Swarovski crystals.

Her projects go far beyond the clothes themselves: she also considers the contexts of place and time in which her designs are to be displayed. So it is no surprise that the scenes created by Susanne Bisovsky for Swarovski are anything but classic display windows. Susanne Bisovsky uses the elements of nature to conjure up a Siberian-style scene of icy, transparent lace. The ladies  are not freezing, however, as they are one with the ice and frost, wrapped in glittering robes that sparkle with thousands of crystals.

>> more about Susanne Bisovsky