Inspired by the Swarovski Swan’s singular majesty, The Vienna Collection crystallizes 130 years of joy, creativity, and savoir-faire. An abstract interpretation of our House emblem, architectural feather-like forms balance kinetic energy with extraordinary grace and beauty.

Discover the entire collection and selected highlights in our Swarovski Kristallwelten Stores Wattens, Innsbruck, and Wien.

Discover magical shopping moments as well as radiant installations designed by world-renowned artists at Swarovski Kristallwelten Store Wien.

Blending Austrian heritage and modern elegance, Swarovski has designed the signature tiara for the Vienna Opera Ball since 1956. More than a jewel, the tiara embodies Swarovski’s legacy of superlative creativity, technical innovation, and mastery of light.

See it for yourself at our Swarovski Kristallwelten Stores Wattens, Innsbruck and Wien, where it will be exhibited until March 14th, 2026.

Fantasy, transformed into reality. To celebrate the 130th anniversary of Swarovski, set designer Marcel van Doorn retells the history of the company as a fairytale.

Find his Radiant Creatures at Swarovski Kristallwelten Stores Wattens, Innsbruck and Wien.

At the 2025 Met Gala, Swarovski celebrated 130 years of savoir-faire and mastery of light, making a grand statement with our dazzling creations. Swarovski Global Creative Director Giovanna Engelbert created four couture looks that honored the joy, extravagance, and impeccable tailoring of the gala’s dress code "Superfine: Tailoring Black Style."

The current installation at our Swarovski Kristallwelten Store Wien brings these exquisite dresses back to the brand's homeland, Austria. They are now proudly displayed, allowing visitors to appreciate their beauty and the artistry involved in their creation.

Looking for a light refreshment as you soak in the atmosphere at the Swarovski Kristallwelten Store Wien?

Visit our Moët & Chandon bar on the first floor for a sparkling glass of champagne. We look forward to seeing you!