Moments of Wonder

More Than a Store

Visitors to Swarovski Wien will not only experience a magical spectrum of crystalline products but also amazing installations from world renowned artists. From the stunning facade and over the dazzling cubes, works of art are present on all floors of the interior.

The exterior light facade conveys constantly changing moods – from glimmering lava to glittering ice. Inside, innovative cubes provide theatrical stages for installations by different world-renowned artists. The glittering, reflecting wall “Lake of Shimmer” winds its way through all three levels; the creative concept developed by Japanese designer Tokujin Yoshioka. In addition, our stage on the ground floor plays host to regularly changing installations developed in collaboration with artists and designers.


On all floors installations by world renowned artists await you. Experience moments of wonder!


More than a Store

Sparkling Installations Lake of Shimmer