JOY: The Swarovski Musical
Global Brand Ambassador Ariana Grande steps into the spotlight of a modern musical debut for the holidays. Join our leading lady in Swarovski’s 2026 grand finale: a series of acts that blur the line between drama, glamour, and action. Co-starring our Millenia, Una, Mesmera, and Vienna collections, it’s time to take center stage.
Discover all new collectionsSwarovski and Pop Culture
Pop culture and Swarovski have shared a long-standing love affair – one that began the first time Swarovski Crystal lit up the silver screen alongside icons like Marlene Dietrich and Marilyn Monroe, and that continues today.
Crystals from Swarovski illuminate some of the world’s most mesmerizing cultural moments, from Coachella Festival to the Met Gala.World-renowned artists grace the stages of Swarovski Kristallwelten Stores in Wattens, Innsbruck, and Wien.
Bring on the dazzle!
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