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art spaces

Installations of MANISH ARORA and Tord Boontje

Spaces within spaces: they are one of the architectural trademarks of Swarovski Wien. The art spaces illustrate the link between Vienna City Center’s popular shopping mile and Swarovski’s shimmering shopping worlds, but they are far more than a conceptual parallel: They are a platform for artists.

WInter Wonderland

of Tord Boontje - until February 2018

This winter, Swarovski Crystal Worlds and the Swarovski Kristallwelten Stores Innsbruck and Wien will glitter with fairy-tale brilliance: installations by the Dutch designer Tord Boontje will bring light to the season of darkness and create a special atmosphere. 

At Swarovski Kristallwelten Store Wien Tord Boontje presents his captivating alpine winter landscape, using crystal to create a wintery artwork of light in a landscape of snow and ice. The way the art space in Vienna’s famous Kärntner Straße is designed as a “selfie point” enhances the effect still further.

The installation invites visitors to step into the display window, and sit down on a bench in the middle of the crystal landscape, next to the brightly-lit figure of an elk. Above it hangs a branch of mistletoe, suggesting “kissing allowed” – tempting visitors to take romantic photos.

>> Designer Tord Boontje

Winter Wonderland in Wattens

In addition to the illuminated animal sculptures which appeared in Swarovski Crystal Worlds last winter, this year an eight-by-eight meter walk-in winter pavilion, composed of three domes, will offer unforgettable moments of wonder. As well as the fantastical light installation, inside the winter pavilion a screen will show the animated film “The Winterstar”.

Life is BEautiful

of Manish Arora

Indian fashion designer Manish Arora has been a key name on the catwalks at international fashion weeks for over ten years now.His fans include stars such as Katy Perry, Rihanna, and Lady Gaga. Under the banner “Life is Beautiful,” he has now created a collection of imaginative, colorful installations at Swarovski Crystal Worlds in Wattens, Innsbruck, and Vienna.


“Life is Beautiful” was also the theme of Manish Arora’s very first fashion show, and it encapsulates the philosophy this optimistic fashion designer lives by each and every day, always remaining true to his Indian roots. The new installations are characteristic for his work – a radiant representation of his dynamic designs.

Opulent clothing set amid intense, festive colors and playful scenes inspire a delightful joie de vivre among visitors, making it irresistible to linger and explore these imaginative displays and sets, which show just what it is that makes life so beautiful.


The smaller display windows have cheerful titles such as “Happiness,” “Joy,” “Celebration,” and “Circus.” They display the Indian designer’s opulent fashion creations amid the most varied, multicolored backgrounds: tropical flower gardens with agile dragonflies and enchanting butterflies; playful sugary landscapes with tempting, sparkling cupcakes, donuts, and ice cream cones; dreamy underwater worlds with seashells and anchors; and delightful circus scenes with merry-go-rounds and tiger themes. 

>> More about the designer Manish Arora

Manish Arora in Wattens and Innsbruck


Spread over three floors of the store, there are installations of various artists and innovations made out of and using crystal.