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Spaces within spaces: they are one of the architectural trademarks of the Swarovski Kristallwelten Store Wien. The art spaces illustrate the link between Vienna City Center’s popular shopping mile and Swarovski’s shimmering shopping worlds, but they are far more than a conceptual parallel: They are a platform for artists.
Celebrating Swarovskis 125th Anniversary, Set Designer Marcel van Doorn created glamorous stages!
More details and pictures coming up soon...
Time-traveling through 125 years of glamour and glitz on the world’s stages
On the occasion of Swarovski’s 125th anniversary, the Dutch set designer Marcel van Doorn has created movie-style scenes for Swarovski Kristallwelten (Swarovski Crystal Worlds) and put selected objects from the company’s archive collection right where they belong: in the spotlight. This journey through the history of glamour is entitled “The Art of Performance,” and is on display at the Swarovski Kristallwelten Stores in Wattens, Innsbruck, and Vienna.
Dutch set designer Marcel van Doorn brings the legendary “Moulin Rouge” to Vienna. The Swarovski Kristallwelten Store in Vienna’s Kärntner Straße surprises passers-by with a spectacular stage set: a gigantic cocktail glass conjures up the atmosphere of shows with burlesque dancers, a mannequin floats to and fro on a swing, and the scene is decorated with historical and contemporary items from Rob Marshall’s movie “Nine,” taken from the Seufert Collection in the Swarovski archives, and the jewelry label “On Aura Tout Vu,” by the designer Eleni Dimitriadi.
For more than a century, Swarovski crystals have featured prominently in theater, movie, and musical performances. Swarovski is also involved in West End and Broadway productions. In 2019, at the New York premiere of the musical “Moulin Rouge” on Broadway, the costumes worn by the cast shimmered with over 30,000 Swarovski crystals.
“Moulin Rouge” is on display at the Swarovski Kristallwelten Store Wien until August 2020.
>> More about set designer Marcel van Doorn
Iris van Herpen takes her inspiration for the work called “Biomorphism” from living organisms and patterns found in nature. She forms them into hypnotic installations in which she demonstrates the performance of femininity. Originally from the world of fashion design, van Herpen’s installations for the Swarovski Kristallwelten Store Wien use a wide variety of media to express the basic themes of movement and transformation.
The installations are realized in collaboration with Rhea Thierstein.
"Infinity" und "Micro"
Those cubes show elaborately handmade Couture dresses in the typical style of the Dutch designer.
„Visualizing the invisible“
A larger-than-life glass sculpture of a ghostly female face was created in collaboration with the Tyrolean glass artist Bernd
Weinmayer.
„Cymatic“
Van Herpen enters unusual terrain in “Cymatic,” a kinetic photo installation that explores he flow – and the disruption – of a dancing body and a piece of clothing.
Spread over three floors of the store, there are installations of various artists and innovations made out of and using crystal.