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An innovative lighting design is the centerpiece of a special art installation to celebrate Vienna Design Week 2018, on display in the Kärntner Straße art space at the Swarovski Kristallwelten Store Wien. “Lustrous Aura” was created by Dutch designer Tord Boontje as a contemporary reinterpretation of a classic chandelier, and will light up the store’s window from September 2 to November 5, 2018.
Within the framework of the Vienna Design Week 2018, our art space breathes new life into Viennese Modernism. The design of Tord Boontje’s unique chandelier echoes the distinctive dome of the Vienna Secession building, in the form of an avantgarde statement which is very much about the present day.
The Dutch designer Tord Boontje, who has a long history of collaborative projects with Swarovski, found the inspiration for “Lustrous Aura” in a jeweled headpiece from the archive of the Tyrolean family business. Tord Boontje developed a new style of crystals specially for the chandelier that are completely free of faceting. The smooth, undulating surfaces of these crystals give the light a delightfully organic quality, creating reflections that are reminiscent of sunlight playing on water. Cleverly positioned LEDs inside the chandelier complete the effect, so that from September 2 the art space at the Swarovski Kristallwelten Store Wien will gleam with an extraordinarily tranquil, natural, and yet thoroughly modern ambience.
Indian fashion designer Manish Arora has been a key name on the catwalks at international fashion weeks for over ten years now.His fans include stars such as Katy Perry, Rihanna, and Lady Gaga. Under the banner “Life is Beautiful,” he has now created a collection of imaginative, colorful installations at the Swarovski Kristallwelten Store Wien.
“LIFE IS BEAUTIFUL” — JOYFUL, HAPPY, OPTIMISTIC
“Life is Beautiful” was also the theme of Manish Arora’s very first fashion show, and it encapsulates the philosophy this optimistic fashion designer lives by each and every day, always remaining true to his Indian roots. The new installations are characteristic for his work – a radiant representation of his dynamic designs.
Opulent clothing set amid intense, festive colors and playful scenes inspire a delightful joie de vivre among visitors, making it irresistible to linger and explore these imaginative displays and sets, which show just what it is that makes life so beautiful.
JOY, HAPPINESS, AND A FESTIVE SPIRIT
The smaller display windows have cheerful titles such as “Happiness,” “Joy,” “Celebration,” and “Circus.” They display the Indian designer’s opulent fashion creations amid the most varied, multicolored backgrounds: tropical flower gardens with agile dragonflies and enchanting butterflies; playful sugary landscapes with tempting, sparkling cupcakes, donuts, and ice cream cones; dreamy underwater worlds with seashells and anchors; and delightful circus scenes with merry-go-rounds and tiger themes.
Spread over three floors of the store, there are installations of various artists and innovations made out of and using crystal.