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art spaces

Installations of MANISH ARORA and Shourouk Rhaiem 

Spaces within spaces: they are one of the architectural trademarks of Swarovski Wien. The art spaces illustrate the link between Vienna City Center’s popular shopping mile and Swarovski’s shimmering shopping worlds, but they are far more than a conceptual parallel: They are a platform for artists.

ordinary Life

of Shourouk Rhaiem - until the end of April 2018

The prominent art space at the Swarovski Kristallwelten Store Wien feature a brilliant new installation: Swarovski is delighted to present a contemporary still life by the French designer Shourouk Rhaiem. The work centers on everyday items, which the artist has ornamented by hand, using a total of 150 kilograms of Swarovski crystals, in countless colors and forms. Here everyday consumer goods have become artworks, in a gloriously colorful supermarket setting. 

The result is reminiscent in style of the colorful pop-art works of the 1960s. In the tradition of Andy Warhol, Shourouk transforms today’s everyday objects into artworks. These sparkling “objets trouvés” (found objects) have been ingeniously arranged in the art space on Vienna’s Kärntner Straße to create a scene which is all too familiar to any observer.

>> Designer Shourouk Rhaiem


Life is BEautiful

of Manish Arora

Indian fashion designer Manish Arora has been a key name on the catwalks at international fashion weeks for over ten years now.His fans include stars such as Katy Perry, Rihanna, and Lady Gaga. Under the banner “Life is Beautiful,” he has now created a collection of imaginative, colorful installations at Swarovski Crystal Worlds in Wattens, Innsbruck, and Vienna.

“LIFE IS BEAUTIFUL” — JOYFUL, HAPPY, OPTIMISTIC

“Life is Beautiful” was also the theme of Manish Arora’s very first fashion show, and it encapsulates the philosophy this optimistic fashion designer lives by each and every day, always remaining true to his Indian roots. The new installations are characteristic for his work – a radiant representation of his dynamic designs.

Opulent clothing set amid intense, festive colors and playful scenes inspire a delightful joie de vivre among visitors, making it irresistible to linger and explore these imaginative displays and sets, which show just what it is that makes life so beautiful.

VIENNA – JOY, HAPPINESS, AND A FESTIVE SPIRIT

The smaller display windows have cheerful titles such as “Happiness,” “Joy,” “Celebration,” and “Circus.” They display the Indian designer’s opulent fashion creations amid the most varied, multicolored backgrounds: tropical flower gardens with agile dragonflies and enchanting butterflies; playful sugary landscapes with tempting, sparkling cupcakes, donuts, and ice cream cones; dreamy underwater worlds with seashells and anchors; and delightful circus scenes with merry-go-rounds and tiger themes. 

>> More about the designer Manish Arora

Manish Arora in Wattens and Innsbruck

Installations

Spread over three floors of the store, there are installations of various artists and innovations made out of and using crystal.