Swarovski Kristallwelten Store

Wien

Interior view of the Swarovski Kristallwelten Store Wien with colorful showcases and modern jewelry presentations in pastel color displays.Interior view of the Swarovski Kristallwelten Store Wien with colorful showcases and modern jewelry presentations in pastel color displays.
Open today 9:00 to 19:00
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A mesmerizing world of crystal awaits you in the heart of the Austrian capital. Discover our wide selection of products and impressive installations at our store on Kärntner Straße 24.

Opening hours & directions

Monday to Friday 9:00 to 20:00
Saturday 9:00 to 18:00
Closed on Sundays and public holidays

Swarovski Kristallwelten Store Wien
Kärntner Straße 24
1010 Wien,
Austria
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new Collections

Swarovski Creators Lab

Teaming up with ’47 and Major League Baseball®, Swarovski Creators Lab presents this limited-edition navy blue cap with a shimmering New York Yankees™ logo. Made from 100% cotton twill, the curved and adjustable strapback is emblematic of the 47 CLEAN UP style, offering a relaxed fit and a loop label at the back. The raised logo at the front is expertly embellished with over 100 clear Swarovski crystals to create a dazzling sports luxe look.

Now available in 4 colors at our Swarovski Kristallwelten Stores Wattens, Innsbruck and Wien.
Discover all new collections
Modern skyscrapers with oversized pastel NY baseball caps on the roofs; next to them “'47 x SWAROVSKI” logos on a light background.
Artworks in store

Highlights

Discover magical shopping moments as well as radiant installations designed by world-renowned artists at Swarovski Kristallwelten Store Wien.

IN LOVE WITH TOMORROW

This installation comprises LED light strips and 2.5 million Swarovski crystals that sparkle in strong monochromatic colors, captivating guests with its dynamic feel. Upon closer inspection, details within the piece reveal complexities and a feeling of sensuality.
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Eclectic Panther

The Eclectic Panther project brought ideas from creative minds at the company to life. The colors, effects, and materials used to create more than 40 Eclectic Panthers are as diverse and versatile as the crystal itself. Swarovski’s infamous high-precision grinding technology has been reinterpreted and applied to a wide range of materials such as wood, silicone, and concrete.
Discover other artworks

Timeless

“Timeless” greets visitors at the entrance of Swarovski Kristallwelten Store Wien. It’s dedicated to the works of art created by the brightest minds on the design scene using Swarovski crystals.
Discover other artworks
In the spotlight
Bühneninstallation hinter einer Glasfront mit drei Figuren: links und rechts stehen Figuren mit Gitarren, in der Mitte eine Figur mit Mikrofon. Die Szene ist in kräftiges Blau‑ und Pinklicht getaucht, vor der Glaswand sind dunkle Silhouetten eines jubelnden Publikums sichtbar. Der Hintergrund besteht aus einer funkelnden, reflektierenden Wand und Bühnenbeleuchtung.
Bühneninstallation hinter einer Glasfront mit drei Figuren: links und rechts stehen Figuren mit Gitarren, in der Mitte eine Figur mit Mikrofon. Die Szene ist in kräftiges Blau‑ und Pinklicht getaucht, vor der Glaswand sind dunkle Silhouetten eines jubelnden Publikums sichtbar. Der Hintergrund besteht aus einer funkelnden, reflektierenden Wand und Bühnenbeleuchtung.

Swarovski and Pop Culture

Pop culture and Swarovski have shared a long-standing love affair – one that began the first time Swarovski Crystal lit up the silver screen alongside icons like Marlene Dietrich and Marilyn Monroe, and that continues today.

Crystals from Swarovski illuminate some of the world’s most mesmerizing cultural moments, from Coachella Festival to the Met Gala.World-renowned artists grace the stages of Swarovski Kristallwelten Stores in Wattens, Innsbruck, and Wien.

Bring on the dazzle!
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Swarovski Illuminates Fashion’s Biggest Night Out
Four smartly dressed women pose against a lush backdrop of white flowers. They wear the artfully decorated, colorful MET GALA 2025 dresses with eye-catching structures, feathers and Swarovski crystals.

Met Gala Dresses 2025

At the 2025 Met Gala, Swarovski celebrated 130 years of savoir-faire and mastery of light, making a grand statement with our dazzling creations. Swarovski Global Creative Director Giovanna Engelbert created four couture looks that honored the joy, extravagance, and impeccable tailoring of the gala’s dress code "Superfine: Tailoring Black Style."

The current installation at our Swarovski Kristallwelten Store Wien brings these exquisite dresses back to the brand's homeland, Austria. They are now proudly displayed, allowing visitors to appreciate their beauty and the artistry involved in their creation.
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Other Highlights

Moët & Chandon Bar

Looking for a light refreshment as you soak in the atmosphere at SwarovskiKristallwelten Store Wien? Visit our Moët & Chandon bar on the firstfloor for a sparkling glass of champagne. We look forward to seeing you!

VIP Guided Tour

Experience a 30-minute VIP tour at Swarovski Kristallwelten Store in Wien, guided by a Swarovski Crystal Expert. During the tour, enjoy a complimentary drink and receive an exclusive Swarovski crystal gift. You will also gain insights into the Timeless heritage displays, showcasing more than 130 years of Swarovski savoir-faire. The experience concludes with a personalized shopping consultation for jewelry, home décor, and SWAROVSKI OPTIK products.
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Other Swarovski KRISTALLWELTEN STORES

Swarovski Kristallwelten Store Wattens

Kristallweltenstraße 1
6112 Wattens,
Austria
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Swarovski Kristallwelten Store Innsbruck

Herzog-Friedrich-Straße 39
6020 Innsbruck,
Austria
See more