Honeycomb Facade

Swarovski Wien dazzles! The facade fascinates with a magical interplay of light, architecture and crystal. Thanks to Swarovski Architectural Elements the facade permanently simulates changing iridescent moods. Over the honeycomb like exterior surface are randomly placed lights – LEDs – illuminating the thousands of cut crystals integrated into the panels. Especially after dusk has fallen the facade shimmers in varying iridescent effects – from gleaming lava to glimmering ice. A stunning experience …


Spread over three floors of the store, there are installations of various artists and innovations made out of and using crystal.