The Swarovski Kristallwelten Store Wien shines. In the middle of the first district, at Kärntner Straße 24, one of Vienna’s most tradition-rich shopping streets, the sparkling facade is already an unmistakable highlight. Inside the building, an exciting interplay unfolds between design architecture, and a crystalline shopping landscape. Installations from renowned artists bestow Swarovski Wien with moments of wonder as well as various fantastic Stages that regularly transform the display window into a theatrical scene.