Embrace the art of self-expression

Spring/Summer 2024





The Letra collection

Seal your love forever with this beautiful Letra bracelet. On a delicate chain with a lobster clasp, it features a gold-plated envelope adorned with clear pavé and a single red stone in the center. The envelope opens to reveal a love letter that highlights Swarovski's savoir-faire. This letter can be engraved with a personal message. A heart-shaped Swarovski zirconia in pink adorns the necklace and adds an extra touch of romance. This piece of jewelry is a special token of love for an unforgettable Valentine `s Day.

The Letra collection will be available from February the 1st in all Swarovski Kristallwelten stores in Wattens, Vienna and Innsbruck and can be personalized with your message by our stylists on request.

For more information, please contact our stylists at our three locations in Wattens, Vienna and Innsbruck.



By the way, the jewelry pieces can be combined particularly well with the Matrix and Dextera collections.

Dazzling Shopping Experiences

Experience the Swarovski Kristallwelten Store in Vienna

Shopping im Swarovski Kristallwelten Store Wien

Architecture, Art Installations, Jewelry, Watches and Accessories

The Swarovski Kristallwelten Store on Vienna’s upscale shopping street, Kärntner Straße, has brought together sparkling shopping experiences and spectacular art installations for more than ten years now.

Right now, our new pop-up store is offering an especially delightful shopping experience. Guests are welcomed in a retail space that indulges the senses, inspiring visitors and arousing curiosity with vibrant colors, textures, and innovative materials. Here you can admire the full range of Crystal Lifestyle pieces: jewelry, watches, as well as accessories.

Its glass cubes and the art space are “windows into a world of dreams” that have served as a prominent stage for over 50 installations by more than 20 artists to date, including renowned personalities such as Philip Treacy, Susanne Bisovsky, and Jean Paul Gaultier.

Practical Information for the Store

  • All prices are listed in euro and include 20 percent value added tax. Payment is accepted in all common currencies, with credit/debit cards as well as travelers checks.

  • Citizens of non-EU states receive tax-free shopping forms for all purchases over 75 euros. Forms can be collected from the cash register. These forms must be stamped by the customs authorities before you leave the EU.

  • We can arrange for the shipment of your purchases. In this case, we deduct value added tax directly for citizens of non-EU states. Insurance and transport costs are added to the price. Import duties may be levied by the customs authorities in your particular state.

  • Our trained and multilingual retail personnel will be pleased to advise you at any time.