Dazzling Shopping Experiences

Swarovski Kristallwelten Store Wien



Swarovski Kristallwelten Store Wien on Vienna’s upscale shopping street, Kärntner Straße, has brought together sparkling shopping experiences and spectacular art installations for more than ten years now.

Currently, our new pop-up store is offering an especially delightful shopping experience. Guests are welcomed in a retail space that indulges the senses, inspiring visitors and arousing curiosity with vibrant colors, textures, and innovative materials. Here you can admire the full range of Crystal Lifestyle pieces: jewelry, watches, as well as accessories.

Art and architecture unite in the glass cubes and the art space as "windows into a world of dreams," which have provided a prominent stage for over 50 installations by more than 20 artists to date, including renowned personalities such as Philip Treacy, Susanne Bisovsky, and Jean Paul Gaultier.

SEASONAL PROMOTION

Safe twice


Get up to 30% off selected products now and enjoy an additional 20% discount when purchasing 2 or more promotional items* – available at Swarovski Kristallwelten Stores Wattens, Innsbruck, and Vienna, as well as online.


Available for a limited time only!

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A little preview of the many sparkling highlights waiting for you at reduced prices:


The Vienna Collection 

Timeless meets modern 


Inspired by the Swarovski Swan's singular majesty, The Vienna Collection honors tradition while perfectly capturing the mood of the moment. Architectural feather-like forms appear to defy gravity, while beneath the surface, 130 years of creativity and savoir-faire balance kinetic energy with extraordinary beauty.  


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The Vienna Collection by Global Creative Director Giovanna Engelbert made its debut at the Met Gala 2025, fusing our infinite savoir-faire with a glorious ode to the Swarovski Swan.  


Met Gala 2025


Discover for the first time the whole collection with selected highlight pieces at our Swarovski Kristallwelten Stores Wattens, Innsbruck and Vienna. 

Fall/Winter 2025 

Step into the Mathemagical world of Swarovski 


Discover a world where magic and logic collide, where the transformative power of crystal shines and joyful self-expression brings style fantasies to life. Starring pop icon and Global Brand Ambassador Ariana Grande. 


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Gema Collection 


Infusing vibrant color with a boundless variety of cuts, the Gema family takes crystals into a world of possibility. Inspired by the Austrian painter Gustav Klimt, these elegantly playful designs shimmer with kaleidoscopic colors.

The joyful gold-tone plated design features a mix of prong-set crystals in various cuts and yellow and amber tones, like drops of golden sunshine. 


A versatile collection expansion that is emblematic of Gema’s unexpected formations and vibrant beauty, and glows even brighter when worn alongside the matching jewelry pieces from the same family. 


Explore the whole collection and selected highlight pieces now at our Swarovski Kristallwelten Stores Wattens, Innsbruck and Vienna. 

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Ariana Grande
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Swarovski Capsule Collection

A shining new era is coming  


Modern, timeless, and ultra-glamorous, this co-created collection merges extravagant joy with pure star power.

Explore the brand new collection and selected highlight pieces now at our Swarovski Kristallwelten Stores Wattens, Innsbruck and Wien. 


Shop the collection


PERSONALIZED BY SWAROVSKI

Exclusive Service



Express yourself with Swarovski jewelry featuring your very own personal engraving, exclusively available in Swarovski Kristallwelten Stores. Whether it’s the names of your loved ones, the date of a special anniversary or to remember your visit to Swarovski Crystal Worlds – there are no limits to your creativity.


Personalize selected products with the service exclusively available at Swarovski Crystal Worlds. The best thing? There's no need to wait: Your jewelry is engraved while you shop, allowing you to take it home right from Swarovski Kristallwelten Store Wattens.

This offer is also available for orders placed at Swarovski Kristallwelten Stores Innsbruck and Wien with a short delivery period*.

Special Terms and Conditions apply.

*5-7 days


Gifts for every occasion


Capture the moment! Make a mesmerising, stylish statement with a gift from Swarovski – transformed into a one-of-a-kind piece with a personal engraving. New to the collection is the Swarovski Kristallwelten keyring, available exclusively at Swarovski Kristallwelten Stores Wattens, Innsbruck und Wien.


Discover our heartwarming selection of Kris Bear figurines, intricately crafted from Swarovski crystals. Find a favorite for your personal collection or explore these endearing teddy bears to find a memorable gift for a loved one. 



Practical Information about the Store


  • All prices are listed in euro and include 20 percent value added tax. Payment is accepted in all common currencies, with credit/debit cards as well as travelers checks.

  • Citizens of non-EU states receive tax-free shopping forms for all purchases over 75 euros. Forms can be collected from the cash register. These forms must be stamped by the customs authorities before you leave the EU.

  • We can arrange for the shipment of your purchases. In this case, we deduct value added tax directly for citizens of non-EU states. Insurance and transport costs are added to the price. Import duties may be levied by the customs authorities in your particular state.

  • Our trained and multilingual retail personnel will be pleased to advise you at any time.