As one of the largest Swarovski stores worldwide, the Swarovski Crystal Worlds store epitomizes the unique fusion of dazzling shopping experiences with spectacular art installations, perfectly integrated into the overall experience of Swarovski Crystal Worlds.

In the heart of the Austrian capital city, at Kärntner Straße 24, unfolds a fantastic interplay of light, art, and crystal. Here, jewelry pieces and home accessories are showcased in an extravagant world of colors, shaped by the light artist Susanne Rottenbacher.

At the entrance of the historic Old Town of Innsbruck, within the vaults of the legendary "Gasthaus zur Goldenen Rose" and with a view of the Golden Roof, you'll discover the latest jewelry pieces from Swarovski alongside art installations by contemporary designers, all within a historical atmosphere.