5 Fragen an... André Heller
In unserer Serie "5 Fragen an..." möchten wir euch Künstler und Designer näher vorstellen. Den Anfang macht – wie könnte es anders sein – der geistige Vater der Swarovski Kristallwelten: André Heller.
In unserer Künstlerserie "5 Fragen an..." möchten wir euch heute die internationalen Avantgarde Designer Fredrikson Stallard vorstellen. Patrik Fredrikson und Ian Stallard wurden eingeladen, den Eingangsbereich des Swarovski Kristallwelten Store Innsbruck neu zu gestalten. Sie verfolgen mit ihrem Konzept eine Öffnung des Raums und erweitern den Eingangsbereich um zwei speziell für diesen Ort geschaffene Skulpturen.
Today in our series “5 Questions to ...” we would like to introduce you to the international avant-garde designers Fredrikson Stallard. Patrik Fredrikson and Ian Stallard were invited to redesign the ground floor of the Swarovski Kristallwelten Store Innsbruck. According to their concept, the space will be opened up and the entrance area enhanced by two sculptures specifically created for location.
Die Künstler verrieten uns im Interview, was sie inspirierte:
In our interview, the artists revealed what inspires and drives them in their work:
Can you describe your installation at the Swarovski Crystal Worlds Store Innsbruck?
About a year ago Swarovski asked us to help recreate the entrance area. The building of the store is really interesting, but it became cluttered and confused in its concept. The store entrance was already showing exciting collaborations between Swarovski and all the creatives, which is really important in our opinion. But it wasn’t really shown in the best possible way. In addition we wanted to create a link to the fact that there is a store upstairs. The idea came up of showing precious objects as a museum. As part of that we created two free standing vitrines at the entrance to this area, which are meant to house revolving displays of artistic collaboration, and sit as a complimentary precursor to the upstairs exhibition space. For example, when we first came to look at the space, there was a Jean-Paul Gaultier exhibition upstairs. It would be perfect to then have one of the costumes in the vitrines so that people on the street can see it and it welcomes them to what’s going on upstairs.
The best way for us to show crystal is with its contrast: Dark, heavy and industrial materials. It makes crystal even more precious and bright that way. For our sculptures, we were playing with materials, so we used cardboard. A material you wouldn’t associate to be special and precious. But we sculpted them in a way, that they take on a language, almost like marble. Classical Roman and ancient Greek statues, but using materials that we find very special and beautiful; something that’s considered high art in the same way as marble is used.
