5 Fragen an... André Heller
In unserer Serie "5 Fragen an..." möchten wir euch Künstler und Designer näher vorstellen. Den Anfang macht – wie könnte es anders sein – der geistige Vater der Swarovski Kristallwelten: André Heller.
In unserer Künstlerserie "5 Fragen an..." möchten wir euch heute die internationalen Avantgarde Designer Fredrikson Stallard vorstellen. Patrik Fredrikson und Ian Stallard wurden eingeladen, den Eingangsbereich des Swarovski Kristallwelten Store Innsbruck neu zu gestalten. Sie verfolgen mit ihrem Konzept eine Öffnung des Raums und erweitern den Eingangsbereich um zwei speziell für diesen Ort geschaffene Skulpturen.
Today in our series “5 Questions to ...” we would like to introduce you to the international avant-garde designers Fredrikson Stallard. Patrik Fredrikson and Ian Stallard were invited to redesign the ground floor of the Swarovski Kristallwelten Store Innsbruck. According to their concept, the space will be opened up and the entrance area enhanced by two sculptures specifically created for location.
Die Künstler verrieten uns im Interview, was sie inspirierte:
In our interview, the artists revealed what inspires and drives them in their work:
About a year ago Swarovski asked us to help recreate the entrance area. The building of the store is really interesting, but it became cluttered and confused in its concept. The store entrance was already showing exciting collaborations between Swarovski and all the creatives, which is really important in our opinion. But it wasn’t really shown in the best possible way. In addition we wanted to create a link to the fact that there is a store upstairs. The idea came up of showing precious objects as a museum. As part of that we created two free standing vitrines at the entrance to this area, which are meant to house revolving displays of artistic collaboration, and sit as a complimentary precursor to the upstairs exhibition space. For example, when we first came to look at the space, there was a Jean-Paul Gaultier exhibition upstairs. It would be perfect to then have one of the costumes in the vitrines so that people on the street can see it and it welcomes them to what’s going on upstairs.
The best way for us to show crystal is with its contrast: Dark, heavy and industrial materials. It makes crystal even more precious and bright that way. For our sculptures, we were playing with materials, so we used cardboard. A material you wouldn’t associate to be special and precious. But we sculpted them in a way, that they take on a language, almost like marble. Classical Roman and ancient Greek statues, but using materials that we find very special and beautiful; something that’s considered high art in the same way as marble is used.
It clearly came from materiality. We have been working with cardboard for a long time now. For this installation we started folding and bending it with our bodies. Then we noticed it started to take on a language which is almost figurative. Then we thought, wouldn’t it be interesting to name them after classical art sculptures of ancient times. Because then it creates an idea in someone’s head of “What is this? Is this on the level of the marble statues?” The idea of the sculptures was not clarified from the beginning, but it was something that happened along the process.
The artwork in the Swarovski Crystal Worlds Store in Innsbruck is different because it involves creating a showcase for changing displays of artworks and products together, in terms of atmosphere and interaction of the single elements. We had to put artworks and retail products together, in a way which is coherent. It was a different challenge compared to Eden, because this is a changing installation and the other one is permanent.
It is still very exciting to walk through the installation [Eden] in Wattens. Normally you stand and look at our work and you have a certain distance to it. Here you walk through it. The idea was always to capture that sense of particular primeval emotion that you have when you’re in a forest. I feel that when I walk through Eden. You always question yourself what is real, and what is not real, what is the reflection and where is the end? And it’s so attuned with the times we live in today as well. Still.
Just to be yourself, trust yourself.
Three wishes as an artist? You know I think our wishes from an artistic point of view are already fulfilled, we are very stubborn in what we do. We are in a way privileged to be able to do what we do, what we love doing. To be able to make a living, to be able to run a studio in London with a fantastic team working with us, it’s a privilege. To be allowed to do ambitious projects, wherever they may be. We try to give something back to the next generation, that would be a very rewarding thing to do.
And more hours in the day and more days in the week. That would be another wish, but we would still be super busy, so it wouldn’t matter.
In folgendem Video findet ihr übrigens einen kleinen Einblick in die Entstehung der Wunderkammer "Eden" in den Swarovski Kristallwelten:
In this video, you can take a look behind the scenes of the creation of "Eden", one of the Chambers of Wonder at Swarovski Crystal Worlds:
Bereits 1995 gründeten der in Schweden geborene Patrik Fredrikson und der Brite Ian Stallard gemeinsam das Designstudio Fredrikson Stallard in London. Die beiden führenden Vertreter des britischen Avantgarde-Designs sind bekannt für ihre Fähigkeit, kreative Ideen in einfache, jedoch ansprechende Arbeiten zu übersetzen. Ihre Kunstwerke sind in renommierten Häusern wie dem Victoria and Albert Museum in London oder dem MOMA in San Francisco zu sehen. Neben mehreren Designprojekten für Swarovski Lighting und Atelier Swarovski entwarfen sie für die Swarovski Kristallwelten in Wattens die poetische Wunderkammer „Eden“ und das mit 8.000 Swarovski Kristallen funkelnde Kunstwerk „Prologue III“ im Garten des Riesen. www.fredriksonstallard.com
Patrik Fredrikson and Ian Stallard began their collaboration in 1995 and have since become internationally recognized as leading exponents of British avant-garde design. They are well-known for the ability to translate their creative ideas into simple and yet aesthetically appealing works. Their art can be seen in such prestigious institutions as the Victoria and Albert Museum in London and MOMA in San Francisco. In addition to multiple design projects for Swarovski Lighting and Atelier Swarovski, they have created the poetic “Eden” Chamber of
Wonder for Swarovski Crystal Worlds in Wattens and “Prologue III”, an artwork glimmering with 8,000 Swarovski crystals in the garden of the Giant. www.fredriksonstallard.com
In unserer Serie "5 Fragen an..." laden wir Künstler und Designer zum Gespräch. Sie alle haben Installationen, Kunstwerke oder Wunderkammern in den Swarovski Kristallwelten oder unseren Stores in Innsbruck und Wien geschaffen. In kurzen Video-, Audio- oder Text-Interviews erfahrt ihr mehr über kreatives Schaffen oder persönliche Wünsche. Viel Spaß!
>> Hier geht’s zu allen weiteren Artikeln dieser Serie
In our series “5 Questions to ...” we invite artists and designers to a conversation. Each of them has created installations, art works, or Chambers of Wonder at Swarovski Kristallwelten (Swarovski Crystal Worlds) or our Stores in Innsbruck and Vienna. In short video, audio, or text interviews, you can find out more about their creative work and personal wishes. Have fun!
>> Click HERE for all other articles in this series