Swarovski crystal is a success story spanning more than one hundred years, and encompassing lifestyle, fashion, close personal collaborations with artists, and technological evolution. Ensconced within the impressive Mirrored Wall in the entrance area is an array of fascinating crystal creations and legendary pieces of history, summarized in the permanent exhibition “Timeless,” which relates to the eponymous area at Swarovski Kristallwelten (Swarovski Crystal Worlds) in Wattens.

From Daniel Swarovski to Atelier Swarovski – and from Edelweiss to Balmain: This singular exhibition is devoted to the artwork that emerged from Swarovski’s creative synergy with the most brilliant minds in the design scene, and made from Swarovski crystal. It begins with the earlier methods of product distribution under the tutelage of the company’s founder and continues to the current exemplars from collaborative endeavors in design. The result is a fascinating 125-year odyssey through a sparkling brand universe. At the same time, this museum-like journey highlights the capacious entrance and reception areas of the Swarovski Kristallwelten Store.


Spread over two floors of the store, there are installations of various artists and innovations made out of and using crystal.