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A woman in a pastel-colored, dreamlike setting poses sideways against a background of soft transitions of yellow, green, blue and pink. The person is wearing a shimmering green-turquoise outfit with transparent elements and sparkling Swarovski dragonfly and butterfly details. A sparkling necklace with multiple pendants runs along the back. The arms are adorned with matching, decorated gloves and several rings. The hair contains a large, transparent butterfly hair accessory. Stylized, glowing dragonflies and delicate plant structures float around the person, creating a fairytale, ethereal atmosphere.

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Explore Swarovski’s exceptional savoir-faire. Experience how our radiant collections make you shine bright, discover products tailored to your personal sense of self-expression, or find the perfect gift.

Our Crystal Experts provide personalized advice at Swarovski Kristallwelten Stores Wattens, Innsbruck and Wien. Appointments are limited.

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Welcome to Ariana’s Garden

A sparkling Swarovski necklace sits on a large, teardrop-shaped green leaf. The chain has a curved shape. In the middle, there is a dragonfly-like motif of small, colorful crystals — including pink, purple, blue and yellow. At the ends of the necklace hang teardrop-shaped pendants in yellow and green. There are a few small drops of water on the leaf, while the background is softly blurred in pastel colors.

Two sparkling, asymmetrically curved Swarovski earrings lie on a large, smoothly textured green leaf. The jewelry consists of several teardrop and marquise crystals in pastel colors — including purple, pink, blue, green and yellow. Each piece ends at the bottom of a larger teardrop shaped pendant. There are small drops of water on the leaf, while the background is softly blurred in pastel shades of pink, blue and green.

Ariana Grande x Swarovski Capsule Kollektion

Fantasy blurs into a world of pure poetic wonder as Ariana Grande returns to a Mathemagical garden that feels ethereal and highly personal. Co-creating her second collection, the Ariana Grande x Swarovski Capsule is an ode to nature and its inspiration for self-expression. In the world of Ariana’s Garden, electricity buzzes as dragonflies meet abstract florals meet technicolor bursts of joy, designed to celebrate nature’s magic with beauty, soul, and glittering light.

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Charming Love

Charms & Carriers

The new Swarovski Charm collection is perfect for celebrating milestones, mottos, and moments worth remembering. Each charm is a mini-wonder designed to add an extra spark of light to your style, or a unique way to gift joy. Explore designs that are perfect for graduations, anniversaries, and other special people and occasions.

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Choosing Bracelet Charms

Personalize any wrist stack with Swarovski Charms. Swarovski Charms are the perfect choice for joyful self-expression. Choose from charms in every hue, including pink, green, and blue and discover motifs that will infuse your style with personality.

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Now available

Detailed illustration of a book cover “The Quest for Light” with colorful fantasy elements.

The Quest for Light

Created in collaboration with acclaimed illustrator Hiro Kamigaki, and his studio IC4DESIGN, The Quest for Light captures the magic of Swarovski with shining imagination. Narrating the battle between light and darkness, the book takes readers on a seek-and-find journey from Swarovski’s home in Wattens, Austria to global destinations in search of the four great crystals of the world – Trust, Love, Courage, and Creation. Immerse yourself in the compelling illustrated story, while exploring the curated selection of crystallized figurines that illuminate every page. A wondrous celebration of design for your own home - or a joyful gift for any Swarovski fan.

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The book is now available in English and exclusively in German at our Swarovski Kristallwelten Stores Wattens, Innsbruck, and Wien.

´47 and MLB® baseball cap - Limited Edition, New York Yankees™

Modern skyscrapers with oversized pastel NY baseball caps on the roofs; next to them “'47 x SWAROVSKI” logos on a light background.

Swarovski Creators Lab

Teaming up with ’47 and Major League Baseball®, Swarovski Creators Lab presents this limited-edition navy blue cap with a shimmering New York Yankees™ logo. Made from 100% cotton twill, the curved and adjustable strapback is emblematic of the 47 CLEAN UP style, offering a relaxed fit and a loop label at the back. The raised logo at the front is expertly embellished with over 100 clear Swarovski crystals to create a dazzling sports luxe look.

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Available soon in 4 colors at our Swarovski Kristallwelten Stores Wattens, Innsbruck and Wien.

SWAROVSKI KRISTALLWELTEN STORES

Wattens

Kristallweltenstraße 1
6112 Wattens,
Austria

Innsbruck

Herzog-Friedrich-Straße 39
6020 Innsbruck,
Austria

Wien

Kärntner Straße 24
1010 Wien
Austria