Swarovski Kristallwelten Store

Innsbruck

Open today 9:00 to 19:00

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Swarovski Kristallwelten Store Innsbruck is located in one of the oldest and most beautiful buildings in the city’s old town, just a few steps from the Goldenes Dachl (Golden Roof). Let yourself be enchanted by modern, crystalline design – a radiant shopping experience awaits.

Opening hours & directions

Monday to Friday 8:30 to 19:00
Saturday, Sunday, and public holidays 8:30 to 18:00

Notice: Swarovski Kristallwelten Store Innsbruck will be closed all day on November 5, 2026.

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Swarovski Kristallwelten Store Innsbruck
Herzog-Friedrich-Straße 39
6020 Innsbruck, 
Austria

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new Collections

Swarovski Created Diamonds Collection

Welcome to the future of diamond jewelry. The Swarovski Created Diamond jewelry collection radiates otherworldly wonder, featuring beautiful laboratory grown diamonds that are identical to their mined counterparts in every way but how they originate. Exquisitely set in precious metals, our Swarovski Created Diamond collections marry tradition and trends with distinctive designs.

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Swarovski Created Diamonds: Three sparkling rings staged on a black background.

Artworks in store

Highlights

Discover magical shopping moments as well as radiant installations designed by world-renowned artists at the Swarovski Kristallwelten Store Innsbruck.

Kunst

Lily Pond

Renowned Berlin light artist Susanne Rottenbacher created her installation Lily Pond for Swarovski Kristallwelten Store Innsbruck. The installation has adorned the two-story store’s interior space since September 2019. The artist plays with the historic building’s depth, using reflections in the window niches to bring a feeling of movement to her static light sculpture.

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Kunst

Visualizing The Invisible

The first floor of Swarovski Kristallwelten Store Innsbruck has housed a new Chamber of Wonder since November 2022. Dutch designer Iris van Herpen designed an extraordinary and unique sculpture, Visualizing The Invisible. The larger-than-life glass sculpture that stands at the center of the glass sculpture reveals the ghostly contours of a female face.

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Kunst

Timeless

“Timeless” greets visitors at the entrance of Swarovski Kristallwelten Store Innsbruck. It’s dedicated to the works of art created by the brightest minds on the design scene using Swarovski crystals.

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K‑Pop‑Sensation

Mannequin with a reflective, metallic head and upper body, dressed in a sparkling silver bodysuit and a flowing cape, both adorned with over 800,000 Swarovski crystals. The figure stands against a backdrop of hanging, sparkling crystal balls, which reflect light multiple times and create a glittering, futuristic atmosphere.

A silver-colored corset of sparkling Swarovski crystals presented on a black bust against a bright background.

A sparkling hat, set entirely with Swarovski crystals, sits on a black, abstract head model against a softly illuminated background.

Swarovski and Pop Culture

Pop culture and Swarovski have shared a long-standing love affair – one that began the first time Swarovski Crystal lit up the silver screen alongside icons like Marlene Dietrich and Marilyn Monroe, and that continues today. 

Crystals from Swarovski illuminate some of the world’s most mesmerizing cultural moments, from Coachella Festival to the Met Gala.World-renowned artists grace the stages of Swarovski Kristallwelten Stores in Wattens, Innsbruck, and Wien. 

Bring on the dazzle!

Weitere Highlights

The Bar

Need a little break? Enjoy a light refreshment and relax in the peaceful bar on the first floor of the store.The walls showcase moments from the Swarovski Corporate Archive that celebrate Swarovski’s 130-year history and its enduring partnerships with theworld’s leading fashion houses. The dark wooden ceiling dates back to the building’s days as a working inn, when this bar area served as a guesthouse before being renovated by renowned Austrian architect Lois Welzenbacher in 1923.

VIP Guided Tour

Experience a 30-minute VIP tour at Swarovski Kristallwelten Store in Innsbruck, guided by a Swarovski Crystal Expert. During the tour, enjoy a complimentary drink and receive an exclusive Swarovski crystal gift. You will also gain insights into the Timeless heritage displays, showcasing more than 130 years of Swarovski savoir-faire. The experience concludes with a personalized shopping consultation for jewelry, home décor, and SWAROVSKI OPTIK products.

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