Press kits

D. Swarovski Tourism Services GmbH strives to turn crystal into a living experience at its three locations: Swarovski Kristallwelten (Swarovski Crystal Worlds), Swarovski Kristallwelten Store Innsbruck, and Swarovski Kristallwelten Store Wien. These extraordinary destinations combine art with lifestyle and Austrian traditions with an internationally successful concept for tourism. Swarovski Crystal Worlds was expanded between 2013 and 2015. It has enchanted more than fifteen million visitors with the key element of crystal.


Swarovski has had a history of tradition and success since the family-owned company was founded in 1895. Today, the fascination commanded by crystal is greater than ever. To respond to this large interest, Swarovski created Swarovski Kristallwelten (Swarovski Crystal Worlds) in 1995, a place where crystal becomes a complete experience. Since then, this world of fantasy has delivered moments of wonder to more than fifteen million visitors. It is a mix of art and culture, entertainment and shopping. There are various attractions for all ages, for fans of crystal and connoisseurs of art, all of which makes Swarovski Crystal Worlds unique in the entire world.

>> Download Press kit Swarovski Crystal Worlds (pdf)

>> Download image collection Swarovski Crystal Worlds

Swarovski Kristallwelten STore Innsbruck

As well as the entire Swarovski product range, the Swarovski Kristallwelten Store Innsbruck offers an exciting link between history and the modern day. Housed in one of the oldest buildings in Innsbruck’s old town that surrounds the Goldenes Dachl (Golden Roof), the store is the new center of crystalline experience in the Tyrolean capital, and brings the elements of wonder and shopping together.

>> Download Press kit Swarovski Kristallwelten Store Innsbruck (pdf)

>> Download image collection Store Innsbruck

Swarovski Kristallwelten Store Wien

The Swarovski Kristallwelten Store Wien, in the heart of the Austrian capital on Kaerntner Strasse 24, invites visitors into a sparkling, creative world of amazement and shopping. An innovative and multifaceted Swarovski dream world captivates visitors, offering them works of art created by internationally renowned artists alongside magically scintillating product presentations over three storeys.

>> Download Press kit Swarovski Kristallwelten Store Wien (pdf)

>> Download image collection Store Wien



With our PR newsletter we keep you up to date with news from Swarovski Crystal Worlds and the Swarovski Kristallwelten Stores Innsbruck and Wien.

Would you like to register for the PR newsletter? Just send us an e-mail with your publication, first name,  last name and e-mail address: