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Art Spaces

International artists are regularly invited to design installations for the art display cases at the Swarovski Kristallwelten Store Innsbruck in Innsbruck's picturesque old town.

Sparking Delight since 1895
The Art of Performance

by Marcel van doorn

On the occasion of Swarovski’s 125th anniversary, the Dutch set designer Marcel van Doorn has created movie-style scenes for Swarovski Kristallwelten (Swarovski Crystal Worlds) and put selected objects from the company’s archive collection right where they belong: in the spotlight. This journey through the history of glamour is entitled “The Art of Performance,” and is on display at the Swarovski Kristallwelten Stores in Wattens, Innsbruck, and Vienna.

Delightful fairy-tale scenes in the middle of Innsbruck’s historic old town

In the art display cases outside the newly refurbished Swarovski Kristallwelten Store
Innsbruck, Marcel van Doorn invites viewers to dream a little, inspired by two very special
design objects. “The Secret Crystal Slipper” is probably the best-known shoe in the history
of fairy tales, reinterpreted for the Disney film Cinderella by the Oscar award-winning
costume designer Sandy Powell. The spectacular result is a magically shimmering crystal
slipper, created in precise detail by Swarovski.


In a playful world all of its own is “The Colorful Carousel,” a dress designed by the Indian
artist Manish Arora in the form of a carousel, in which Katy Perry shone brilliantly at the
2009 MTV Music Awards. Manish Arora has become a key player on the catwalks of the
world. Marcel van Doorn’s setting shows the dress as a carousel within a carousel – colorful,
playful, and glittering.


Tempting visitors into the Store, there is the Chamber of Wonder
“Alien of metal exists” by Raúl de Nieves, the redesigned Bar – and homage to the late
fashion icon Karl Lagerfeld: Nadja Swarovski created the white shirt featuring a crystal
likeness of the designer, who died in 2009, for the “White Shirt Project.” He was closely
associated with Swarovski and designed the Swarovski tiara for the 2017 Vienna Opera Ball,
which is also on display in Innsbruck, alongside his original drawing.
Marcel van Doorn’s installations are on display at the Swarovski Kristallwelten Store
Innsbruck until October 2020.


>> more about the artist Marcel van Doorn

Installations

On both floors, visitors will find innovations inspired by and made from crystal.