Art Spaces

International artists are regularly invited to design installations for the art display cases at the Swarovski Kristallwelten Store Innsbruck in Innsbruck's picturesque old town.

Frozen Dreams

by Marcel van Doorn

The year 2020 has forced the world to focus on the beauty of its immediate surroundings. We have all been thrown back to our roots. This situation has inspired Dutch set designer Marcel van Doorn to take us on a journey of nostalgic winter dreams and childhood memories with his installation entitled “Frozen Dreams.” 

In the art display cases outside the newly refurbished Swarovski Kristallwelten Store
Innsbruck, Marcel van Doorn invites viewers to dream a little, inspired by two wintry
installations. The magical gingerbread house, transformed into ice and snow, makes dreams come true. The tradition of giving with its boundless, joyful, and surprising moments comes alive in the production “One Day I Fly Away.”

Marcel van Doorn’s installations are on display at the Swarovski Kristallwelten Store
Innsbruck until March 2021.

Tempting visitors into the Store, there is the Chamber of Wonder
“Alien of metal exists” by Raúl de Nieves and the redesigned Bar.

>> more about the artist Marcel van Doorn


On both floors, visitors will find innovations inspired by and made from crystal.