Feel the electric joy of the new Ariana Grande x Swarovski Capsule collection. Co-created with Global Brand Ambassador Ariana Grande and Swarovski Global Creative Director GiovannaEngelbert, the capsule is an ode to nature’s magic where dragonflies and technicolor florals meet.

Discover magical shopping moments as well as radiant installations designed by world-renowned artists at Swarovski Kristallwelten Store Wien.

Pop culture and Swarovski have shared a long-standing love affair – one that began the first time Swarovski Crystal lit up the silver screen alongside icons like Marlene Dietrich and Marilyn Monroe, and that continues today.

Crystals from Swarovski illuminate some of the world’s most mesmerizing cultural moments, from Coachella Festival to the Met Gala.World-renowned artists grace the stages of Swarovski Kristallwelten Stores in Wattens, Innsbruck, and Wien.

Bring on the dazzle!

At the 2025 Met Gala, Swarovski celebrated 130 years of savoir-faire and mastery of light, making a grand statement with our dazzling creations. Swarovski Global Creative Director Giovanna Engelbert created four couture looks that honored the joy, extravagance, and impeccable tailoring of the gala’s dress code "Superfine: Tailoring Black Style."

The current installation at our Swarovski Kristallwelten Store Wien brings these exquisite dresses back to the brand's homeland, Austria. They are now proudly displayed, allowing visitors to appreciate their beauty and the artistry involved in their creation.