Press
Start of Construction for Swarovski Wien
Glittering Intervention in the
Heart of Vienna
February 26, 2009 / Swarovski Wien
Now that building negotiations are over, the go-ahead for Swarovski Wien has been given. From December this year, the multifaceted fusion of “diffusion of behold and buy” will be enticing visitors into a fantastic, sparkling dream world, enriching the centre of the capital city with a further attraction. “Vienna has welcomed us with open hearts”, says Andreas Braun, CEO of d. swarovski tourism services gmbh. “We are extremely proud of the fact that all building negotiations have been completed on time.” Hoarding has currently been installed at Kärntner Straße 24; the opening of the glittering intervention in the heart of Vienna should be celebrated in time for Christmas.
Responsibility for the architectural design of this extraordinary building, which will attract visitors not least with its wilful crystal facade, falls to Tyrolean architects Hanno Schlögl and Daniel Süß. “We play with geometry and want to develop a specific crystalline language of shape that focuses particularly on the cube element”, reveal the two architects.
The new inspirational centre of the Swarovski brand will be staged over three floors between Kärntner Straße, Marco-d’Aviano-Gasse and Neuer Markt under the artistic direction of André Heller; the dazzling interior of the new corporate and brand platform fashioned with its “Chambers of Wonder” by renowned artists. A unique symbiosis of new Swarovski applications and selected gems will create an unmistakeable place to which we all will be happy to return, describes Andreas Braun the Swarovski vision. In addition to the sales and display areas, there will also be a Swarovski CRYSTALLIZED(TM) Store at the new premises. Here, in the shop, customers will be able to create their own individual necklaces, earrings and bracelets using their purchased crystal elements, pearls and gemstones.
Swarovski Wien is being realised by d. swarovski tourism services gmbh, which also operates Swarovski Innsbruck and Swarovski Kristallwelten in Wattens/Tyrol. As a final point, the sparkling Giant in Wattens underwent an artistic transformation in 2007; since its opening in 1995, the Swarovski Kristallwelten have already fascinated more than 8 million visitors making it to one of the most visited tourist destinations in Austria.
More information about Swarovski Wien will be presented in spring 2009 as part of a detailed press conference. Invitations will be sent out in due time.
Swarovski Wien
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Swarovski Wien: Andreas Braun (CEO d. swarovski tourism services), Daniel Süß and Hanno Schlögl (Architects)
Photographer: Johannes Weiss
Swarovski Wien
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CRYSTALLIZED(TM) – Swarovski Elements
Photographer: Alexander Pröfrock (Abdruck honorarfrei)
