Swarovski Innsbruck hosts winter wonderland

20.04.2006 Swarovski Innsbruck Swarovski Innsbruck

Swarovski, the world’s leading producer of cut crystal, has commissioned
acclaimed international Dutch designer, Tord Boontje, to create winter
wonderland, a breathtaking, poetic, winter mountain landscape, made
mainly of crystal, to be shown at Swarovski in Innsbruck, Austria since
April 2006. The exhibition, which will run for three years, shows the infinite possibilities of crystal as a creative material, and highlights Boontje’s unrivalled talents as a designer. “winter wonderland” illustrates the deepaffinity with the natural world shared by both Swarovski and Boontje.

Through his timelessly contemporary crystal landscape, Boontje pays homage to Swarovski’s origins, and its home in the heart of the Tyrol. The company was founded there, in 1895, in Wattens, which was, at the time, a tiny village, hidden in the mountains near Innsbruck. Today, Swarovski headquarters are still based in Wattens, surrounded by some of the most magnificent alpine scenery in the world, touched year-round by the scintillating light of ice and snow. A majestic winter wonderland.

Press Release (PDF)