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Swarovski Kristallwelten (Swarovski Crystal Worlds) press kit

Whether a delicate shimmer or a majestic solitaire, gently glistening or fervently gleaming: the versatility of crystal is truly unique. Its brilliance is equally dynamic as its mystical home – the Swarovski Crystal Worlds in Wattens, Tyrol. Opened in 1995 to celebrate Swarovski’s centennial and completely transformed twice since then, this sparkling labyrinth has already enchanted more than ten million visitors from all over the world.


Basic information Swarovski

For over 100 years, Swarovski, the brand synonymous with ingenuity, poetry and technology, has developed its supreme mastery of precision-cutting, to become the world’s leading producer of cut crystal, genuine gemstones and created stones.