Re-opening of the Crystal Worlds 30.11.2007

The fairy tale continues Swarovski Kristallwelten Wattens

Crystals, whether in a glittering carpet of the finest particles or the incomparable brilliance of a majestic solitaire: there is no limit to the power they have to introduce a touch of pure joy. And just like crystal’s sparkling brilliance, so too is their natural habitat: Swarovski’s Kristallwelten in the town of Wattens in the Austrian Tyrol, re-opening on December 1st 2007 to present an entirely new glittering wonderland of crystal magic. Originally opened in 1995 to celebrate Swarovski’s centenary, the crystal labyrinth has already brought joy and delight to no less than seven million visitors from all over the world.

Under the inimitable creative touch of multimedia artist and international impresario André Heller, who developed the original Crystal Worlds concept - the treasure trove under the watchful eye of the now famous Giant - has been once more expanded. The latest additions to the Chambers of Wonder follow the first expansion of spectacular installations in 2003, which proved to be a great hit with international visitors. Once more enlarged, the Crystal Worlds now offer more than 4000 square meters of spectacular crystalline space designed to bring a sense of wonder and delight to all those who see them. Just as the company’s founder Daniel Swarovski I was dedicated to fulfilling his own vision, Swarovski continues the crystal fairytale under the motto “The Art of Crystal Fiction”.

Press file december 2007 (PDF)